ABInBev Platform - Quick User Guide

A complete reference for using the ABInBev POC Visit Platform

Getting Started

What is ABInBev?

The ABInBev Platform is a digital solution designed for merchandisers to manage point-of-sale (POS) visits, track sales performance, and access real-time analytics. The platform operates through three main components: an enrollment system, a visit form application, and an interactive dashboard.

Key Features:

  • Merchandiser Enrollment - Generate personalized visit links in seconds

  • POC Visit Form - Conduct structured point-of-sale visits with guided workflows

  • Dashboard Analytics - Track performance, sales, and key metrics in real-time

  • Mobile-Friendly - Fully accessible on desktop and mobile devices

  • Secure & Simple - No complex setup required

Step 1: Enroll as a Merchandiser

Location: Go to https://abinbevform.kaeyros.org/sales-representative/form

What You’ll Need: - Your full name - Your country (select from dropdown)

How to Enroll:

  1. Enter your name in the designated field

  2. Select your country from the dropdown menu

  3. Click the Send button

  4. A confirmation page will display with your personalized visit link

Important: Copy and save your personalized link. You will use this link for all your POS visits. Each link is unique to you and your country.

Example Link: https://abinbevform.kaeyros.org/KA-7oZEe3/visit

Step 2: Conduct POC Visits

What is a POC Visit?

A POC (Point of Sale) visit is a structured inspection of a retail location where you gather information about product placement, stock levels, pricing, and promotional displays.

Accessing the Visit Form:

  1. Use the personalized link provided during enrollment

  2. The link opens the POC Visit Form directly

  3. No login or additional authentication required

Visit Form Sections:

The form guides you through multiple stages:

  • Store Information - Location details, store name, manager contact

  • Product Inventory - Current stock levels and product availability

  • Pricing & Promotions - Verify pricing accuracy and active promotions

  • Display & Placement - Document product positioning and shelf allocation

  • Sales Performance - Record recent sales figures and trends

  • Photo Evidence - Capture images of displays, pricing, and inventory (optional)

  • Notes & Comments - Add observations or issues for follow-up

Best Practices:

  • Complete visits during business hours for accurate data

  • Verify all information with store staff when possible

  • Take clear photos for documentation

  • Submit forms promptly for real-time data accuracy

  • Contact store managers if discrepancies are found

Submission:

Once all required fields are completed, click Submit. Your data is automatically saved to the dashboard and becomes visible immediately.

Step 3: Track Performance on the Dashboard

Accessing the Dashboard:

Your dashboard is automatically populated once you submit visit forms. Visit the main platform URL to access your analytics.

Dashboard Components:

Overview Tab - Summary of total visits completed - Recent visit submissions - Key performance indicators (KPIs) - Quick-access links to common reports

Visits Tab - Complete history of all conducted visits - Filter by date, location, or status - View detailed visit reports - Download visit data as CSV or PDF

Analytics Tab - Sales trends over time - Product performance metrics - Geographic distribution of visits - Inventory and stock-out analysis - Promotion effectiveness tracking

Reports Tab - Customizable report generation - Pre-built report templates - Export options (PDF, Excel, CSV) - Scheduled report delivery

Filters & Search:

  • Date Range - Select custom periods or predefined ranges

  • Location - Filter by store, region, or country

  • Status - View completed, pending, or problematic visits

  • Performance Metrics - Compare KPIs across time periods

Key Features & Functions

Attendance Tracking

Monitor merchandiser activity and visit frequency. Track:

  • Total visits per merchandiser

  • Visit completion rate

  • Average visit duration

  • Consistency of scheduling

Stock Management

Keep inventory data current:

  • Record current stock levels

  • Identify stock-outs and shortages

  • Track product availability trends

  • Generate reorder alerts

Sales Monitoring

Track sales performance:

  • Period-over-period sales comparison

  • Product-level sales data

  • Promotion impact analysis

  • Regional sales trends

POS Management

Manage point-of-sale operations:

  • Positioning and shelf space allocation

  • Promotional display tracking

  • Competitor product monitoring

  • Price verification and compliance

Order Placement

Submit orders directly from visits:

  • Quick order entry during visits

  • Automatic inventory adjustments

  • Order confirmation tracking

  • Historical order data

Photo Documentation

Capture visual evidence:

  • Store layout and display photos

  • Product pricing verification

  • Stock level documentation

  • Promotional material verification

Troubleshooting & Support

Common Issues:

“My personalized link doesn’t work” - Verify the full URL is correct and complete - Ensure you’re connected to the internet - Clear browser cache and try again - Contact support with your enrollment date

“Form data didn’t submit” - Check that all required fields are completed (marked with *) - Ensure internet connection is stable - Verify file uploads are under size limits (max 10MB per image) - Try submitting from a different browser

“Can’t access the dashboard” - Verify you’ve submitted at least one visit form - Clear browser cookies and log in again - Try using an incognito/private browser window - Check that your enrollment is confirmed

“Photos won’t upload” - Confirm image file size is under 10MB - Use supported formats: JPG, PNG, WebP - Compress images if needed before uploading - Try uploading from a wired internet connection

Need Help?

For technical support: - Email: support@abinbev-platform.com - Phone: Available during business hours

Best Practices & Tips

  1. Plan Your Visits - Schedule visits in advance for consistent coverage and accurate tracking.

  2. Verify All Data - Double-check information with store staff to ensure accuracy and reliability.

  3. Document Everything - Use photos and notes liberally to support your findings and aid follow-up.

  4. Submit Promptly - Submit forms immediately after visits for real-time data accuracy in the dashboard.

  5. Regular Check-ins - Review your dashboard weekly to identify trends and address issues early.

  6. Update Contact Info - Keep your profile and contact information current for important notifications.

  7. Use Filters - Leverage dashboard filters to focus on specific metrics or locations relevant to your goals.

  8. Export Reports - Download reports regularly for offline analysis and sharing with management.

  9. Follow Up Issues - Act on discrepancies and flag problems immediately with store management.

  10. Stay Organized - Maintain records of all visits and submissions for audit and compliance purposes.

Quick Reference

Important URLs:

  • Enrollment: https://abinbevform.kaeyros.org/sales-representative/form

  • Your Personalized Link: (Provided at enrollment - unique to you)

  • Dashboard: Access via main platform website

  • Support: support@abinbev-platform.com

Key Acronyms:

  • POC / POS - Point of Sale

  • KPI - Key Performance Indicator

  • CSV - Comma-Separated Values

  • PDF - Portable Document Format

Supported Browsers:

  • Google Chrome (recommended)

  • Mozilla Firefox

  • Apple Safari

  • Microsoft Edge

System Requirements:

  • Internet connection (broadband recommended)

  • Modern web browser (updated to latest version)

  • JavaScript enabled

  • Cookies enabled for login persistence

Success Metrics

How to Know You’re Using the Platform Effectively:

✓ Enrollment - Successfully generated personalized link within 5 minutes

✓ Visit Submission - Completed and submitted first visit form within 1 hour

✓ Dashboard Access - Viewed your first dashboard report with submitted visit data

✓ Data Quality - All form fields completed (no empty required fields)

✓ Consistency - Maintaining regular visit schedule (targets vary by role)

✓ Photo Documentation - Including 3+ photos per visit for evidence

✓ Performance Tracking - Reviewing dashboard monthly to identify trends

✓ Issue Resolution - Following up on flagged discrepancies within 48 hours

Getting the Most from Your Data

The ABInBev Platform transforms raw visit data into actionable insights. Here’s how to leverage your information:

Identify Trends: Compare KPIs month-over-month to spot patterns in sales, stock, and performance.

Optimize Visits: Use historical data to visit high-priority locations more frequently.

Train Teams: Share dashboard insights with store teams to improve compliance and performance.

Create Reports: Generate custom reports for stakeholders, focusing on key metrics.

Make Decisions: Use data-driven insights to inform merchandising strategy and inventory allocation.

Monitor Compliance: Track adherence to pricing, promotion, and placement standards across locations.

Forecast Needs: Identify stock-out patterns to prevent future shortages and lost sales.

Measure Impact: Quantify the impact of promotional activities and merchandising changes on sales.

Conclusion

The ABInBev Platform streamlines merchandiser operations and provides real-time visibility into point-of-sale performance. By following this guide, you’ll be able to efficiently conduct visits, track important metrics, and make data-driven decisions.

Ready to get started? Begin your enrollment today at the enrollment URL above, and complete your first visit within the week.

For questions or feedback, don’t hesitate to reach out to the support team.

Document Version: 1.0 Last Updated: February 2026 Platform Version: 1.0